Pink Lady Campaign 

Shifa Foundation is a not-for-profit organization, accredited by the Pakistan Center of Philanthropy (PCP), working for the betterment of underprivileged communities within Pakistan since 1991. Since Pakistan has a huge burden of breast cancer, 1 in 9 women dies of this disease. Pink Lady was launched by Shifa Foundation in order to represent every woman in our society across Pakistan who at any stage of life has battled against breast cancer. Shifa Foundation believes early detection can save thousands of precious lives. Pink Lady: Breast Cancer Awareness Campaign is celebrated each year in October to educate the masses about the importance of prevention, early detection, and timely cure of the fatal disease. During the Pink Lady awareness campaign, Shifa Foundation conducts a large number of cancer awareness sessions in educational institutions and the corporate sector alongside raising awareness in the public through social and conventional media.

Breast cancer is the top cancer in women worldwide and is increasing particularly in developing countries where the majority of cases are diagnosed in late stages. Almost 50% of breast cancer cases and 58% of deaths occur in less developed countries. Shifa Foundation is collaborating with international organizations to tackle the situation with a launching project in Pakistan.

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“Shifa Foundation gave me a true strength and courage to get over it”. Ms. Shehla Haroon, Rawalpindi, Pakistan

Shehla Haroon, 49, resident of Rawalpindi, a city in the Punjab province adjacent to the capital city of Pakistan, is visiting Shifa Foundation Falahee clinic in Islamabad for her free breast cancer treatment. Ms. Shehla has one daughter and a son who have always accompanied her during her medical sessions for the last 3 months.

“It was a critical point when doctors told us about my suffering because we hardly manage hand to mouth but then a ray of light appeared which gave us a true strength and courage. I don’t have words to thank Shifa Foundation for such a huge assistance”, Ms. Shehla Commented.

“My only dream is to live for my family; Shifa Foundation has provided me with a fighting chance and for that I am thankful”. Mrs. Yasmeen, Pakistan

Mrs. Yasmeen, 40 years of age, resident of Tehsil Tarnol experienced the worst trauma of her life when doctors diagnosed her with Breast cancer 4 months ago. As income of her husband is not enough to get her cure so Shifa Foundation supported Yasmeen’s treatment. Mrs. Yasmeen has been treated in the Falahee clinic for the last 2 months where her surgery was carried out and she is currently on chemotherapy still fighting bravely against this evil disease.[/vc_column_text][/vc_column_inner][/vc_row_inner]

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Success Story:

“My only dream is to live for my family; Shifa Foundation has provided me with a fighting chance and for that I am thankful”. Mrs. Yasmeen, Pakistan

Mrs. Yasmeen, 40 years of age, resident of Tehsil Tarnol experienced the worst trauma of her life when doctors diagnosed her with Breast cancer 4 months ago. As income of her husband is not enough to get her cure so Shifa Foundation supported Yasmeen’s treatment. Mrs. Yasmeen has been treated in the Falahee clinic for the last 2 months where her surgery was carried out and she is currently on chemotherapy still fighting bravely against this evil disease.

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Sponsor Treatment Cost
Mammograph (1 Breast) Rs. 2500
Mammograph (Both Breast) Rs. 4700
Surgery With 3 days Stay Rs.75,000
Radiation
IMRT Rs. 11,000
RO41 Rs. 8,000

Download :

Breast Cancer Awareness Reading Material in Urdu

Breast Cancer Awareness Reading Material in English

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Pink Lady Event 2020

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The Centaurus Mall

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The Giga Mall

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RCCI

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The Beacon House School System – Potohar Campus

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Vaqar un Risa College

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Virtual Session at Bahria University

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