Breast Cancer Campaign - Shifa Foundation

Breast Cancer Campaign

Pink Lady Campaign 

Shifa Foundation a not for profit organization, accredited by Pakistan Center of Philanthropy (PCP), working for the betterment of underprivileged communities within Pakistan since 1991. Since Pakistan has a huge burden of breast cancer, 1 in 9 women dies of this disease. Pink Lady was launched by Shifa Foundation in order to represent every woman within our society across Pakistan who at any stage of life has battled against breast cancer. Shifa Foundation, believes early detection can save thousands of precious lives. Pink Lady: Breast Cancer Awareness Campaign is celebrated each year in October to educate masses about the importance of prevention, early detection, and timely cure of the fatal disease. During Pink Lady awareness campaign, Shifa Foundation conducts large number of cancer awareness sessions in educational institutions and corporate sector alongside raising awareness in public through social and conventional media.

Success Story:


“My only dream is to live for my family; Shifa Foundation has provided me with a fighting chance and for that I am thankful”. Mrs. Yasmeen, Pakistan

Mrs. Yasmeen, 40 years of age, resident of Tehsil Tarnol experienced the worst trauma of her life when doctors diagnosed her with Breast cancer 4 months ago. As income of her husband is not enough to get her cure so Shifa Foundation supported Yasmeen’s treatment. Mrs. Yasmeen has been treated in the Falahee clinic for the last 2 months where her surgery was carried out and she is currently on chemotherapy still fighting bravely against this evil disease.



Sponsor Treatment Cost
Mammograph (1 Breast) Rs. 2350
Mammograph (Both Breast) Rs. 4700
Surgery With 3 days Stay Rs. 60,000
Radiation Rs. 10,500

This October Shifa Foundation is organizing “Pink Lady Virtual Walk” to spread breast cancer awareness in Pakistan to save valuable lives. Register and become part of “Pink Lady” Campaign. 

After the walk for 30 Seconds at your desired location and record a video of it. At the end of the walk video record your message regarding breast cancer awareness along with #PinkLadyGoesVirtualAgainstBreastCancer  and send it to with your Facebook profile link.